Most people do not remember to dispose of their unused medications and that creates an opportunity for substance abuse, so marketing your Drug Take Back Day is important. Patients are not told how to dispose of medication when they are better, so many prescriptions end up being flushed down the toilet or thrown away in the trash. This ends up polluting the environment. Therefore, it is very important to create awareness about the dangers of keeping unused prescriptions and how to properly dispose of them on a specific day in a convenient location nearby. When creating a marketing plan for your event, consider the common marketing rule that a person needs to see an advertisement at least seven times before they will remember it. Use various forms of media for your ad, such as pamphlets, posters, billboards and social media posts. Try to place your ads in high traffic areas with strong visibility to reach as many people as possible. Target your advertising, when you can, by placing ads in places like doctor’s offices and pharmacies. Many families and individuals want to prevent substance abuse and dispose of unused medication that is simply taking up space, so viewing a memorable and helpful ad for a Drug Take Back Day would be valuable to them and result in a successful event. According to the Tennessean, the Nashville Drug Take Back day in April 2017 collected 212 pounds of pills and over 150 people brought in their old medications to Nashville pharmacies.
How can I do that?
There are several things you can do to get the word out about your Drug Take Back Day. Here are just a few options. You can do one, or you can do them all! It really is up to you and your community to decide which of these will encourage the most participation.
Option #1. Mention the benefits of participating in your advertisement.
Option #2. Present the successful data (number or participants or amount of drugs collected) of previous events.
Option #3. Include logos/statements from the organizations that will be collecting the unused prescriptions.
Option #4. Advertise any keynote speakers who will be at the event or any organizations that will have booths.
Option #5. Promote fun by including some family-friendly activities at your event.